TechImpact / it happens there first

Funny story -- today I received my Yahoo Media kit. A great and colorful set of documents (and complimentary usb storage device) extolling the virtues of bringing all of my customers to their advertising department. This was about around noon, so I had just barely changed out of my Pajamas, much less read any news. What a surprise I found that to be as

Info world brings the news of Yahoo's strategic move away from Microsoft and into the arms of Google.

And a mere moments later, Computer World brings us the news that Yahoo will begin running Google Ads next to its own. Seems that deal was bagged and tagged before they started talking.

It's good in a way to see advertising options consolidated to one source. It means when you pay for your message to go out onto the ether, you are really reaching someone with Google. Is it good that Google now owns the entire world? As long that they continue to 'do no evil' -- yes.

by Chris Gamble